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Anisha Bhasin Mukherjee is a hectic girl. She’s the co-founder of gown for the Day, a website as well as mobile app that curates streetstyle fashion looks for occasion, weather, personal style as well as budget. She’s likewise co-host of “Sports style Swipe” on si.com, critiquing the hits as well as misses of expert sports fashion as well as interviewing pro athletes.
I wanted to hear much more about gown for the Day as well as the life of a fashionista who’s running around in the man’s world of expert sports, so we reached out for an interview with Anisha. checked out on for Anisha’s take on fashion icons, the fashion sense of NBA player Russell Westbrook as well as her top suggestion for daily style.
Dress for the Day is all about streetstyle. Tell me about the gown for the Day customer. who is she as well as exactly how does she utilize gown for the Day?
The DFTD client can be anyone! everybody needs to get dressed each day as well as make choices about what to wear. We all have different events as well as occasions in life; be it work, a vacation, wedding event or a ball-game. So, DFTD makes life quick as well as simple by providing instant fashion inspiration for the daily guy as well as the daily woman.
It’s very easy to use. You choose your event as well as personal style from the drop-downs, as well as streetstyle looks will populate based on your selections as well as the weather condition (your located is already factored in!). You can either emulate the look with pieces from your closet. Or, you can shop the look head to toe based on your budget. We hand-curate pieces from our retail partners, which span from the major fashion houses as well as brands to new as well as emerging designers. Plus, the app has added features like a fashion forum as well as calendar!
What did you do before you launched gown for the Day?
Before launching DFTD, I practiced law. I was in-house counsel at a music publishing company, representing the kings as well as queens of the jazz age (Billie Holiday, Benny Goodman, Perry Como).
How did you come to understand you would begin this company — did you have an ah-ha moment or was it much more gradual than that?
My co-founder as well as I were out to dinner, catching up after years, when the ah-ha moment occurred. We both knew there was a void in the fashion tech world that needed filling. A easy tool, that answered the daily concern of “what do I wear?” We needed it, our friends needed it as well as their friends needed it. So, we built it! Well, it wasn’t as easy as that, of course. It took months of designing, testing our MVP (minimum viable product), surveying as well as discovering the ideal tech team before we were prepared to launch.
The outfits on gown for the Day are curated, correct? would you state the outfits show your own style?
Yes, each as well as every outfit we function is hand-curated by our team (no robots or software!). Each streetstyle reflects a broad range of personal styles, from traditional to contemporary to casual to edgy to over-the-top. I can absolutely state that I would wear each as well as every outfit on DFTD!
The models on your site look to be daily women. Do you have your own models?
Each streetstyle comes from the daily guy or woman. They are either submitting their picture or we are out on the streets scouting fashionable as well as inspirational men as well as women. So, we don’t utilize any type of ‘models’ per se.
Who’s your fashion icon as well as why?
It’s a tie between Mary Kate Olsen as well as Amal Clooney. Mary Kate has been a fashion inspiration for me because chokers as well as floral dresses were trending the very first time around — in the 90s! Her style is unpredictable, distinct as well as always makes a statement. She isn’t scared to color outside of the lines as well as I love that. Amal’s style is a bit much more conservative, however exudes an insane amount of confidence, class as well as badass-ness. Her work wardrobe is feminine yet powerful as well as her weekend athleisure wear is always on trend.
Do you think about yourself a fashion personality? Why or why?
I believe it’s essential not to enable fashion to define the individual. Rather, one’s character as well as character ought to define his or her fashion choices. I certainly try my best to method this viewpoint as well as don’t discriminate when it comes to fashion. My personal style can modification drastically from day to day as well as I love mixing as well as matching pieces across all cost points. I believeit’s risk-free to state that I have a well-rounded fashion personality!
What’s your go-to look for a weekend day of shopping? An evening out with the girls?
For a weekend day of shopping, you can discover me in Adidas Stan Smith sneakers, a comfy, cotton black midi gown from Zara as well as my Givency Mini Antigona satchel. For a night out with my girlfriends, I’ll be in Rag as well as Bone flared jeans, Stuart Weitzman Nudist Sandals as well as an off-the-shoulder blouse from Asos.
Zara midi gown as well as Adidas sneaks
Tell me about your fashion series with Sports Illustrated.
Sports style Swipe is a very interesting new digital fashion series I co-host on Sports Illustrated.com. It’s essentially Tinder for fashion as well as sports. We critique the style hits as well as misses in the world of expert sports. We likewise talk about trends as well as fashion related news amongst athletes.
Which expert do you believe has the best general fashion sense? The worst?
I love Russell Westbrook’s daring sense of style. He truly treats the hallways that lead to the basketball court as his runway as well as I can’t get enough. He’s edgy, trendy as well as dresses like nobody’s watching.
As for the worst, well everybody has prospective to enhance — so I can’t name a worst!
How strong is the connection between sports as well as men’s fashion? I have certainly seen an boost over the last few years of people — the masses — talking about men’s fashion? Have you seen the same? Why do you believe that is?
The fashion scene in the sports world is exploding in the best method possible. Men in general are taking a greater rate of interest in fashion than ever before (the very first Men’s fashion Week took location earlier this year) as well as this is certainly carrying over to athletes (the NBA All-Star fashion show premiered last year).I believe social media has had a considerable influence in making players much more cognizant of their outfit choices. They understand they are going to be photographed before the game (entering the stadium) as well as afterwards (press conferences) as well as this is their possibility to reveal their personal style, because they are out of their uniforms. Long gone are the days when they would walk around in sweats as well as a t-shirt (unless they are luxury cashmere joggers as well as a vintage distressed tee). now it’s all about high-end designers like Saint Laurent as well as Louboutin as well as bold, fierce textures as well as patterns.
We otherwise only get to see a glimpse of athletes’ personalities, because the focus is primarily on their athletic ability. however now, we are able to appreciate their creativity on one more level, as they strut their style game off the court. Also, it’s essential to note that fashion collaborations between athletes as well as retailers/designers are growing. Russell Westbrook has a line with Barney’s new York, Steph Curry is a brand ambassador for reveal as well as Kam Chancellor has an interesting collaboration with custom-shoe designer, Awl & Sundry.
Let’s wrap up with this. Do you have any type of words of wisdom you can share for the women who’s uncertain of her own fashion sense as well as personal style?
That’s easy. There’s no much better fashion accessory than confidence.
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